Friday, 17 April 2015

Publishing

'Individual or corporation responsible for the printing and distribution of digital or printed publications. Publishers also handle the marketing efforts for the publications and usually are not the creator of the material. Publishers simply serve as the intermediary between the author of the publication and the consumer market' - Business dictionary.
There are different types of publications such as:
  • Editorial
  • Design
  • Sales and marketing 
  • Binding 
  • Printing
  • Distribution
There are many more sub categories that specialize in different areas of publishing that require different amounts of illustrative work. 

General or consumer groups

  • Mass market -  including paper backs
  • 60% of industry sales in the uk
  • Best selling fiction
  • Best selling non fiction 

Small press
  • Independent publishers 
  • Small percentage of market
  • More daring production
  • Rise in demand
Children's books
  • Growing market - both print and digital
  • Picture books
  • Younger fiction
  • General fiction
  • Teenage fiction
  • Non-fiction
Journals
  • Educational 
  • Academic
  • Reference
  • Scientific
  • Professional
  • Medical
Editorial
  • Newspaper
  • Periodicals
  • Magazines
  • Small press like Zines
Areas of publishing
  • Editorial
  • Design
  • Production
  • Marketing
  • Distribution
  • Legal
  • Administration
I have chosen the book 'Winnie the Pooh'. I like this book because I grew up reading it and E.H.Shepard is a great illustrator who I have taken a lot of inspiration from. The whole concept of these series of books is really inspirational to me. The published is Methuen & Co Ltd. (London). It was founded in 1889 by Sir Algernon Methuen and began publishing in 1892.
http://www.businessdictionary.com/definition/publisher.html

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